Starting a new campaign brief as a marketer is a bit like staring at a blank canvas as a painter. Coming up with a strong core concept, extrapolating that into all the required assets and lines of copy, then establishing a schedule to distribute all that content can feel overwhelming. Imagine there was a tool that generated all the assets required for a campaign brief with only a few clicks. FusionOS.ai is what you’re looking for!

How does it work? After completing the initial setup of your FusionOS account, head over to the Campaigns page using the side menu. 

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Here you get an overview of your in-progress campaigns, as well as a button that lets you start a new one. In this post we’ll check out the process of entering some basic information into a new campaign.

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A fresh campaign will require a few details including a brief description and your goal. Your picks for target audience and tone will affect the style of the copy and images that are generated later. You will also need to create a new product entry if you have not already uploaded an image and description of the object you want to promote.

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With the basic campaign details inserted, you can select the “Generate brief” button. With this one click, FusionOS generates a complete campaign brief, including a full description and expanded details section! 

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Feel free to edit or regenerate parts of the brief that you are not satisfied with. A key feature of FusionOS is the ability to select and lock certain parts of the generated content and regenerate around that selection. If you see a part of the description you want to keep, select it with your mouse cursor and click the lock icon that appears. If you use the regeneration action after locking specific text, only the text around that selection will change.

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That’s it! Now just use the edit, lock, and regenerate actions to manipulate the marketing brief until you are satisfied. With the first stroke of your brief now provided by FusionOS, you are ready to approach your campaign from the mindset of a true artist.

In future posts, we’ll cover how to generate images from your brief and tweak the results for maximum efficiency.