In today’s digital marketing landscape, AI is indispensable for automating tasks, optimizing campaigns, and driving better results. However, as marketers adopt an increasing number of AI tools, using many products without losing efficiency is a challenge.

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The Inefficiencies of Standalone AI Tools

When using multiple AI tools independently, marketers encounter inefficiencies from switching between tools and manually tracking workflows. Switching between tools to complete related tasks can be time-consuming and disruptive as you loose context as well as making collaboration a challenge. We have seen the content management platforms historically try to tackle this but these are also outdated given the conversational interface of GPTs. The second inefficiency is having to paste the output from one AI tool into a different one which often requires manually downloading and re-uploading assets.

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How FusionOS App Bundling Saves Time and Money

By providing a central orchestration point across AI tools, FusionOS enables the “bundling” of functions from different apps into a single workflow. This results in increased productivity, as marketers can complete technical complex marketing requirements faster and spend more time considering strategy. App bundling also results in cost savings by reducing the need to re-run actions within each individual app. 

Take the example of a marketer who needs to publish an ad campaign on Facebook. In the past, they would have needed to:

• Look up required image dimensions
• Size each image to the correct dimension
• Export and finally upload each ad image 

With FusionOS, you can leverage the AI-powered “Generate ads for Facebook” app bundle to create all required image sizes in one easily modifiable workflow. Now you can spend more time tweaking color use and copy tone instead of modifying canvas dimensions in Photoshop!

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Getting Started with FusionOS Integrations

To start integrating your AI tools, sign up for a FREE account with FusionOS. Under the settings page (accessible via the left navigation menu), add API keys for the services we support. With those connected, you should now have a selection of app actions on the “App” page (also accessible on the left-hand navigation menu). Start a new app bundle by clicking “Run” on the app action you want to start with, and add additional actions as needed within the app bundling interface. Experiment by tweaking the action and app choice for each step block.

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Conclusion

Platforms which provide AI orchestration offer a wealth of benefits to marketers: saving time, reducing costs, and enhancing output quality. By streamlining workflows and promoting more cohesive campaigns, AI integration platforms will enable you to spend more time on strategy vs tactics. Get in touch and let us help you automate one of your workflows! Book a meeting with us to find out more: https://bit.ly/3TtH6ng 

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